background of the project

Project that is aiming to include more girls into sports activities and to educate students that being physically active helps not only your physically, but mentally as well. What is more, the brand “Always” is running a social campaign “Let’s support sportsmen” in Lithuania from August 16 to October 2 this year. For every package of “Always” hygiene packages purchased in any retail chain throughout Lithuania, EUR 0.11 will be donated to the “Active Youth” association. For the collected funds, sports and educational activities will be held in Lithuanian schools.

  • Research on “Why girls stop participating in sports activities in teenage years”
  • Professional trainers’ classes in Lithuanian schools
  • Donations of 5000 “Always” packages
  • Donation for new sports inventor in Lithuanian schools
  • Inspiring teachers to motivate girls to be active in sports
  • Dissemination of the project:
  • Participation in women’s rally
  • Pictures from rally

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