There are numerous challenges that European societies are facing. One of the sensitive problems that is widely seen across the EU (however, often wrongly-considered as not acute) is social exclusion of villagers in urban areas. This results in young people from villages starting studies in universities and moving to cities facing discrimination, negative stereotypes and, hence, less opportunities. This was just proven by an email survey carried out through the network of our partner organisations in August, 2017. In short, it has confirmed that people from rural areas are seen as less educated and are less likely to make friends/contacts (Lithuania, Czech Republic, Greece), or even sometimes downright consider as second-class citizens (Romania, Turkey, Italy).